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- Just how do interest groups connect to the news?
- Just how do the media depict interest groups?
- Which are the effects of these depictions?
Many company interest teams don’t interact with the news media at all. They avoid media attention, particularly when it is likely to be negative. They ch se to pursue their policy choices out of the mediaвЂ™s as well as the publicвЂ™s sight and scrutiny.
Other interest teams have the requirement or the resources to sh t for a favorable image and promote on their own and their policy choices. A g d way is through advertising. They spot advertisements on the tv networksвЂ™ news shows in policymakersвЂ™ constituencies, such as Washington, DC, and New York, where opinion leaders will see them and in prominent newspapers, such as the New York Times, Washington Post, and Wall Street Journal evening. Even news outlets with tiny audiences might be suited to adverts. The Lockheed Martin Corporation has advertised into the policy-oriented National Journal in purchase to reach Washington insiders and policymakers.